#purchasingdecisions

  1. Social media drains our brains and impacts our decision making – podcast

    Ever found yourself scrolling through social media late at night and accidentally buying something you regretted? In this episode of The Conversation Weekly podcast, we talk to an advertising expert about recent research into how social media can overload our brains and make us b
  2. We’re All Hedging Our Bets Consumers aren’t ruthless automatons seeking the best deal. Behind every purchasing decision lies a complex risk analysis. People aren’t looking for the best price. They’re looking for the least risk. Consider Mary shopping for a used car. The sleek conver