It's Tuesday: That awkward moment when the Fickle Finger of Fate points at Sports Illustrated

By Joe Berger

Consumer America is filled with many iconic brands. Coke, Pepsi, McDonald's, Wal-Mart, Target, even Barnes and Noble. All of those names are immediately recognizable. Hear the name and a picture instantly forms in your mind.

It's the same for certain magazines and new

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